Perhaps the most polite cease and decist letter ever written

Author Patrick Wensink’s book dons a cover design that is clearly a take on the iconic Jack Daniel’s label, except whoever did the typography on the book needs to take a few more lessons from JD’s designer. Anyway, JD asked nicely for Wensink to cease and desist.  View both the original letter from JD and the author’s response here.

The JD folks even offer to help Wensink financially with a redesign of the cover design. His response is, “We’re proudly independent and don’t need any of that sweet corporate booze money to redo the cover.” My question is this. If you’re so proudly independent then why not design something proudly independent and non-derivative in the first place.